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SMS insights and guides

Practical advice on SMS marketing, compliance, integrations and customer messaging from the touchSMS team.

· SMS for Business, Mobile Marketing, Mobile Technology

The Importance of SMS in Multi-Channel Marketing

Multi-channel marketing is becoming more popular in recent years to increase brand awareness and customer participation significantly. SMS (texting) is a powerful yet often overlooked channel for marketing campaigns. SMS messaging opens up new opportunities for engagement and conversions. If your business is running a multi-channel campaign, it is hard to overstate the importance of…

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· Mobile Technology, SMS for Business

Gather Feedback From SMS Surveys

SMS feedback surveys are an excellent way to collect data and discover how customers feel about your brand and products. Many companies use SMS surveys to fine-tune their marketing, sales, and customer service performance. However, it can be tricky to get quality feedback from customers. Surveys are only as good as the questions you ask,…

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· SMS Automation, SMS for Retail, Industry News & Insights

touchSMS + Maropost Commerce SMS Features

Sending SMS text messages to your customers has never been easier. touchSMS is an online SMS communications platform that makes communicating with them easy, efficient, and effective. Partnering with Maropost, we have developed a smart way of integrating SMS into your Maropost Commerce Store. The touchSMS Add-on is a great way to reach your customers…

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· SMS for Business, Mobile Technology, SMS Integrations, SMS Solutions

touchSMS for Outlook

touchSMS continues to simplify SMS communication by launching additional direct integrations with Microsoft products. Sydney NSW: touchSMS, experts in the field of mobile communication and conversational marketing, today launched the second of several integrated SMS solutions for Microsoft products. touchSMS for Outlook Add-in will allow you to send SMS (text messages) directly from Outlook, without…

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· Mobile Technology, SMS for Business

Ways that SMS wins over Email

Any digital marketing strategy has a goal that aims to reach out to new and existing customers and provide them with information about exciting products and services. While email marketing remains the dominant form of outbound digital marketing, many companies turn to text messaging instead. So, what differences exist between SMS and email, and which…

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· Mobile Marketing, Mobile Technology, SMS for Business

Enhance Customer Experience With SMS Auto Replies Part 2

What Is An SMS Auto-Reply? Modern customers expect prompt and valuable replies, no matter what medium they use to contact you. Text messaging provides an excellent way to deliver instant communication in the form of a 24/7 auto-response to any customer queries. An SMS auto-reply system manages any incoming texts or messages from customers and…

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· Mobile Marketing, SMS for Business, SMS Solutions

How to benefit from conversational marketing Part 2

The ways that customers interact with brands constantly change, and your business needs to adapt. Years ago, customers had very few ways to interact with a company and would have to wait days for a response to a query. Modern customers have come to expect instant communication as a given. Failing to do so makes…

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· Mobile Technology, SMS for Business

Send SMS Payment Reminders from MYOB

Contacting clients by phone can be difficult, awkward, costly and time-consuming, while communication via email is mostly either ignored, deleted or swallowed by SPAM filters. What other options are there? Only the most reliable and accepted medium of all - SMS. With both businesses and individuals struggling, the COVID-19 pandemic has further complicated the already…

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