There was a time when small businesses delivered appointment and other reminder messages by phone call, which was incredibly labour-intensive, or email, which was unreliable. Fortunately, companies have found a better way of communicating with their clients and employees: sending...
Whether you’re a marketing professional or an entrepreneur, you know that your business exists in a fully connected world. To keep up with changing customer tastes, innovating marketing professionals and brands have turned to omnichannel marketing strategies to elevate the...
Conversational marketing has changed the communication game for many companies. Even the largest market players have seen the impact that a friendly, engaging brand voice can have on their audience. The resulting upticks in sales, online engagement, and positive reviews...
An SMS marketing campaign is an effective way to promote the goods and services you provide to customers. It is a tool that’s become more convenient as technology has improved, becoming an increasingly crucial aspect of customer engagement. With smartphones...
Texting has become a ubiquitous method of communication between businesses and their customer base. It is an effective method for keeping consumers abreast of your services and ongoing promotions. However, despite the wide use of SMS in this manner, there...
You have been planning your first SMS message for weeks and are finally about to send it out. It's concise, witty, and authentic yet it’s still not as attention-grabbing as you would like it to be. So, what happened? Well,...
Many people send multiple text messages every day without knowing the difference between SMS and MMS. This might be OK for the average person, but when you are running a business, you want to understand all the aspects of these...
Automated text messaging is a popular marketing strategy that allows you to reach customers via prescheduled text messages, streamlining your marketing efforts. Several types of automatic text messages exist, including action-based or criteria-based messages. With touchSMS’s automatic texting service, you have...
Do you include text message marketing in your advertising mix? If not, you should consider harnessing this simple but remarkably efficient method for targeting your customers. With opted-in phone lists, you get a powerful collection of clean contacts primed to buy from...
Digital marketing seems to be the focus of most modern businesses, leading to extreme saturation. It is becoming increasingly difficult to reach customers, generate engagement, and turn marketing messages into leads and actual sales. Many platforms are fighting for the...