Get Started With SMS Marketing: Five Easy Examples

Get Started With SMS Marketing: Five Easy Examples

Are you looking for SMS marketing examples to help boost your business? You’ve come to the right place. Understanding how text messaging establishes customer relationships is key to any modern company’s success.

The best way to achieve these results is through strategic SMS marketing campaigns, but don’t go into the process blind. Our experts at touchSMS can show you how to win over customers using proper text messaging tools.  

What Is SMS Marketing?

SMS marketing is a contemporary strategy to communicate directly with customers and clients through text messaging services. Most people rely on their phones for dozens of day-to-day tasks. Taking advantage of this technology to market is a convenient way to pass along valuable information to clients.

Many marketing companies conduct their own studies to determine how successful these campaigns are. Between 35% and 45% of customers are likely to opt-in to texts from brands. These numbers indicate the necessity of communicating via text messages.

SMS marketing is an excellent way for companies to promote engaging material that keeps the brand relevant to customers. Some businesses use text messages for new product announcements or sales, while others may include promo codes and other benefits for those who opt-in.

Customer service via SMS is also incredibly convenient for the customer. These services provide easy solutions for questions and concerns at any time of the day. 

As you can see, brands enjoy countless options to spice up their SMS marketing campaigns. However, finding the right solution for your brand can be challenging. Stay ahead of the competition by looking out for new SMS marketing examples.

Should You Use SMS Marketing?

Any company can benefit from reaching out to customers and clients directly. Like email, SMS is a great way to send direct notifications to the user. Before committing to this strategy, consider a few essential items.

A company should ensure it can sustain a digital infrastructure to support mass SMS marketing messages. It may surprise some that these operations take several systems and employees to run smoothly. 

One way to navigate this problem is by partnering with a reliable third-party service to streamline SMS through integration. Reputable companies offer applications and software that help businesses efficiently centralize and track their marketing campaigns.

A business should also have a product or service which they can communicate clearly through short messages. A successful SMS message is clear and concise. If you need significant detail to promote your business, try using texts to move the reader toward a website with more information.

Devote a marketing specialist to this task so your company stays on top of business-to-customer communication. These specialists also gather crucial metrics and data to analyze open rates and success. 

Getting Started

Lay out a clear goal for your campaign before you send SMS notifications. To avoid messages that come off as random spam, try asking yourself some of these questions:

  • Do I want more website traffic?
  • Am I trying to promote a new product?
  • Am I offering discounts and promotional codes?
  • Do I want to encourage user interaction?
  • Should I text updates about company changes or policies?

You should have specific marketing expectations to send strategic messages in an organised manner. Below is a list of some effective SMS marketing examples.

1. Opt-In / Opt-Out

Every SMS marketing message should have an intuitive opt-in and opt-out function. This standard is great for both the brand and the customer.

SMS messages should always feel optional. Remember to use this marketing technique to simplify communication for the customer, not force it.

Customers have a choice by offering a means to opt-in and out of more messages. Additionally, the brand will avoid getting strikes for spamming, keeping its professional reputation intact.

2. Identify Your Brand and Selling Point

Make your brand and selling point evident in a short message. People quickly glance at their phones when receiving a message. That is why you should try to pull them in immediately. 

Every subsequent notification should include your brand name. Customers do not want to guess the company that is sending them messages. Doing so will likely annoy them, harming your bottom line and reputation.

3. Call-To-Action

A call-to-action is essential in SMS campaigns.

Companies aren’t just making their brand present; they are encouraging the customer to go further. Whether viewing an online store or taking advantage of an offer, always provide a clear link or resource. 

Most companies collect pertinent marketing information from this engagement. Open rates and clicks will help specialists determine if the SMS campaign works.

4. Urgency

A sense of urgency is a helpful strategy many specialists incorporate into their text message marketing. “Offer ending” dates and other similar inclusions will enhance engagement. These direct notifications may cause the customer to act right away.

Combine this strategy with a call-to-action so the user can immediately navigate to the product or service. This marketing strategy is not new, but SMS offers new avenues to success.

5. Offer Friendly Reminders

SMS messaging is excellent for sending clients appointment reminders and other time-sensitive information. People love this method because it does not interrupt their day with invasive phone calls.

Focus on the tone and language of your message. A friendly reminder should come off as casual or warm, not robotic. Customers prefer to feel like a real person is at the other end of the message rather than a computer.

Integrate Your SMS

SMS marketing is not a replacement for email, physical advertisement, or social media. It is just another tool to utilise for business success.

You can directly integrate elements, like email to SMS, to notify users of an email through text message.  

At touchSMS, we’re a company that offers integration of CRM resources, so you get the most out of your marketing. Our products help you track and analyse the success of your campaign. We help centralise your process with our SMS to API software so that you have everything you need.

For more SMS marketing examples, contact touchSMS today. Call a representative at +61 2 9518 7455.