Terms and Conditions

1. Definitions:
‘Account’ means the Customer’s subscription for the Service including the business and login information and Password by which the Customer receives the Service.
‘Charges’ means the amount payable by the Customer for the Service.
‘Messages’ means a short text message sent to a mobile phone using the Service.
‘Password’ means the combination of the Customer’s account details and a password that will be provided by touchSMS (One Touch Enterprises Pty Ltd) to the Customer after the Customer has accepted these Terms of Service.
‘Pricing Structure’ means the schedule, which identifies the Charges applicable for the Service or any part of the Service, as amended from time to time.
‘Terms of Service’ means the terms and conditions contained on these pages as amended from time to time including any attached schedules, the touchSMS (One Touch Enterprises Pty Ltd) copyright and disclaimer provisions and the Pricing Structure.
‘Service’ means the services outlined in clause 2.
‘Sender ID’  means the approved user-defined personalised identifier which is displayed on the recipient device
‘Site’ means the website identified by the domain name including One Touch Enterprises Pty Ltd and/or touchSMS, the pre-determined SMS website.
‘One Touch Enterprises Pty Ltd’  or ‘touchSMS’ means One Touch Enterprises Pty Ltd trading as touchSMS at 88-90Foveaux Street, Surry Hills Australia 2010 (ACN 162 530 010).
‘the Customer’ means the subscriber to the Service commencing upon accepting the terms of the service agreement.
‘Virtual Number’ means an approved number that you have the “rights to use” for sending and receiving SMS and MMS from your account.


2. The Service

2.1 The Service will, amongst other things, enable the Customer to send Messages to Australian and New Zealand mobile phone numbers on the GSM network via the touchSMS or One Touch Enterprises Pty Ltd platform on a non-transferable basis during the term of the agreement.
2.2 The touchSMS platform, for the purpose of providing the Service can be accessed via:

a) the One Touch Enterprises Pty Ltd Online SMS Platform; or
b) the touchSMS Online SMS Platform; or
c) the Customer’s desktop e-mail application; or
d) a FTP (file transfer protocol) process.


3. Customer obligations
3.1 The Customer must:

a) Complete the registration process, read and accept these Terms of Service, as amended and updated from time to time;
b) Correctly and accurately enter Customer business details as part of the registration process;
c) Abide by the Terms of Service and all applicable laws and not place One Touch    Enterprises Pty Ltd in breach of any laws;
d) Pay  One Touch Enterprises Pty Ltd all fees and charges incurred from use of the Service, and all applicable government taxes, duties, imposts or levies;
e) Provide One Touch Enterprises Pty Ltd with all information and co-operation required in relation to the Service;
f) Follow One Touch Enterprises Pty Ltd.’s instructions regarding the use of the Service;
g) Have prior written permission from One Touch Enterprises Pty Ltd to ‘on-sell’ the Service to other Customers, users or businesses.

3.2 The Customer acknowledges and accepts responsibility for the content of the Messages sent via the Service. The Customer warrants not to transmit any Message which includes any unlawful, harassing, libellous, abusive, threatening, harmful, obscene, ‘spam’, ‘junk mail’ or otherwise objectionable material of any kind, or any material that violates the rights of a third party, including but not limited to the intellectual property rights of that party. The Customer agrees that One Touch Enterprises Pty Ltd will not be liable or responsible for the content and nature of the Messages.
3.3 The  Customer accepts and warrants that the use of a Sender ID is for legitimate purposes and must not attempt to impersonate or spoof another person or body. The customer is required to submit a request for a Sender ID and One Touch Enterprises Pty Ltd reserves the right to execute the necessary checks and measures to ensure that the customer meets the minimum identity bona fides and requirements. One Touch Enterprises Pty Ltd reserves the right to inspect, intercept and block what is deemed as a malicious or unlawful transmission. One Touch Enterprises Pty Ltd is obligated by regulatory bodies to report such events to respective legal authorities.
3.4 The Customer can only use the Service for legitimate business purposes to communicate with employees, existing business relationships and existing customers. When the Service is used for marketing and promotional purposes, the Customer must be able to present evidence of permission from the destination mobile phone holder to receive messages on their mobile phone.
3.5 The  Customer accepts and warrants that the use of a Virtual Number is for legitimate purposes and must not attempt to impersonate or spoof another person or body. A Virtual Number must not be used as a form of identification where a mobile number is required. One Touch Enterprises Pty Ltd reserves the right to review, inspect, intercept and block what is deemed as a malicious or unlawful transmission. One Touch Enterprises Pty Ltd is obligated by regulatory bodies to report such events to respective legal authorities.


4. One Touch Enterprises Pty Ltd.’s provision of the Service
4.1 One Touch Enterprises Pty Ltd or touchSMS is not responsible or liable for any part of the promotions, advertising or Messages between the Customer and any third party in connection with the Service.
4.2 One Touch Enterprises Pty Ltd and touchSMS reserves the right to modify or suspend the Service with reasonable notice to the Customer. The Customer acknowledges and accepts that One Touch Enterprises Pty Ltd will not be liable to the Customer or any third party for any modification, suspension or discontinuance of the Service.


5. Privacy
5.1 The Customer must keep the Password and Account details confidential and assumes entire responsibility for any use of the Services or any other acts that occur under or in relation to the Customer’s Password or Account as a result of failure to keep Password and Account details secret. The Customer agrees to immediately notify One Touch Enterprises Pty Ltd of any disclosure or unauthorized use of Password or Account or any other breach of security.
5.2 One Touch Enterprises Pty Ltd collects information, including the personal information provided by the Customer to One Touch Enterprises Pty Ltd for purposes including:

a) to register the Customer for the Service and provide the Customer with the Service;
b) to provide a more customised service as part of the Service.

5.3 One Touch Enterprises Pty Ltd will not disclose Customer user information to anyone except in accordance with these Terms of Service, as authorised by the Customer or as required by law. One Touch Enterprises Pty Ltd may, however, disclose to third parties aggregate data, provided that no individual is identifiable in such data.


6. Payment
6.1 One Touch Enterprises Pty Ltd will prepare and issue, a GST compliant invoice for products and services at the end of each calendar month. This invoice will provide a detailed summary of charges for that particular month. This invoice is payable by the Customer within 14 days of the close of the previous billing month.
6.2 The Charges will be determined in accordance with the Pricing Structure as amended from time to time. One Touch Enterprises Pty Ltd will advise the Customer 30 days prior (in writing) of any changes to the pricing structure
6.3 If the Customer has not prepaid for the Service, the Customer acknowledges and accepts liability and agrees to pay all outstanding Charges incurred prior to the termination of the Customer’s Account. The termination of the Account will not release the Customer from any liability to pay outstanding Charges.


7. Refund Policy
7.1 touchSMS has a no-refund policy except for the following circumstances:

a) On determination that the registered user has suffered personal hardship including permanent incapacitation or death.
b) If the registered user has unintentionally purchased a credit bundle that is too large for their requirement, touchSMS will refund the difference between the original purchase and the amended package following cleared funds being received by touchSMS and the claim being raised within 48 Australian business hours of original purchase.


8. Changes to the Terms of Service
8.1 One Touch Enterprises Pty Ltd may change these Terms of Service and/or Pricing Structure at any time and will notify the Customer of the changes by posting the new Terms of Service and/or Pricing Structure on the Site
8.2 One Touch Enterprises Pty Ltd undertakes to advise the Customer in writing of any changes to these Terms of Service. Any changes other than message market rates must be mutually agreed upon by One Touch Enterprises Pty Ltd and the Customer


9. Termination
9.1 If either One Touch Enterprises Pty Ltd or the Customer have deemed to breach any part of these Terms and Conditions, either party may apply for termination of its Account after serving 30 days’ notice in writing to the respective party. The Customer acknowledges and accepts liability for paying all outstanding Charges due to One Touch Enterprises Pty Ltd under this agreement up to the date of Termination.
9.2 One Touch Enterprises Pty Ltd may terminate the Customer’s Account immediately if:

a) In One Touch Enterprises Pty Ltd.’s opinion the Customer has violated these Terms of Service


10. Copyright Notice
10.1 The One Touch Enterprises Pty Ltd and/or touchSMS platforms, the Site and its contents are subject to copyright under the laws of Australia and, through international treaties, other countries. The copyright is owned by One Touch Enterprises Pty Ltd. Third parties may own some of the content on the Site (such as their own company logo).
10.2 The Customer accepts that all contents of the Service are protected by copyright, trademarks, or other proprietary rights and laws. The Customer must not reproduce, transmit (including broadcast), adapt or otherwise exercise the copyright in the whole or any part of the Site for any other purpose except as expressly permitted by statute or with One Touch Enterprises Pty Ltd.’s written consent.


11. Disclaimers, Indemnities and Limitation of Liability
11.1 The use of the Service is at the Customer’s sole risk. The Service is provided on an “as is” and “as available” basis. One Touch Enterprises Pty Ltd or touchSMS does not warrant that the Service will meet the Customer’s requirements, nor that the Service will be uninterrupted, timely, secure, or error free; nor does One Touch Enterprises Pty Ltd warrant the results that may be obtained from the use of the Service.
11.2 One Touch Enterprises Pty Ltd will charge the Customer for use of the Service at the agreed rate per message per intended recipient, irrespective of whether the message is successfully delivered to, or received by, the intended recipient. Messages sent to a group will be treated as individual messages sent to each of the group’s members and charged accordingly.
11.3 Albeit that the Site may be accessed from countries and jurisdictions outside Australia, One Touch Enterprises Pty Ltd makes no representation that the content of the Site complies with the laws (including intellectual property laws) of any country or jurisdiction outside Australia.
11.4 One Touch Enterprises Pty Ltd will endeavour to use due care and skill in the storage and transmission of message content and will do so in accordance with its privacy and security procedures outlined in clause 5. However, due to the nature of the media and modes of communication used by the Service, and factors outside of reasonable control, One Touch Enterprises Pty Ltd does not guarantee that the Information will not be received or handled other than intended.
11.5 To the extent permitted by law, One Touch Enterprises Pty Ltd and its employees, agents and consultants exclude all liability for any loss or damage (including indirect, special or consequential loss or damage) arising from the use of, or reliance on, the Information provided it is not caused by any negligent act or omission. If any law prohibits the exclusion of such liability, One Touch Enterprises Pty Ltd.’s liability under these Terms of Service or otherwise in connection to provision of the Services is limited to the extent permitted by law.
11.6 The Customer releases and indemnifies One Touch Enterprises Pty Ltd, touchSMS its officers and employees from liability for any direct, indirect, incidental, special or consequential damages whatsoever, including but not limited to liability for any damages, resulting from unauthorized access by third parties to the data or Information and any claim or demand made by any third party due to or arising out of the Customer’s use of the Service, violation of the Terms of Service or violation of any rights of another, provided it is not caused by the negligence of One Touch Enterprises Pty Ltd or its officers or employees.
11.7 Any claim or cause of action arising out of or related to use of the Service or these Terms of Service must be filed within 6 months after such claim or cause of action arose or be forever barred.


12. General
12.1 The laws of the State of NSW, Australia, govern these Terms of Service. Both the Customer and One Touch Enterprises Pty Ltd submit to the non-exclusive jurisdiction of the Courts of NSW, Australia.
12.2 Except as otherwise expressly agreed, all notices from the Customer to One Touch Enterprises Pty Ltd must be sent by e-mail to One Touch Enterprises Pty Ltd through that part of the Site expressly designed for the purpose.
12.3 If any provision of these Terms of Service is found to be invalid by any court having competent jurisdiction, the invalidity of such a provision will not affect the validity of the remaining provisions of these Terms of Service.


13. Acceptance of Terms of Service
13.1 By acknowledging that the Customer has read and understands these Terms of Service and completing the registration process for the Service, the Customer is agreeing to be bound by these Terms of Service and that these Terms of Service contain the full and entire agreement covering the Customer’s use of the Service.

Referral Program Terms and Conditions

touchSMS (“we,” “us” the “Company“) offers you the opportunity to earn revenue by referring new users to register and purchase credits and products within the touchSMS Service (touchSMS). Your participation in the touchSMS Referral Program (“touchSMS Referral Program” or “Program“) can earn you revenue in the form of a monthly commission which is a percentage or flat payment of all Referred Customer sales in conjunction with touchSMS Services. We reserve the right to terminate the Program at any time for any reason. The Program is administered by touchSMS, which may, outsource certain elements of administration to third parties (collectively “Administrator“).

These terms (“Terms“) apply to a user’s participation in the Program. By participating in the Program, users agree to use the Program as outlined herein, and are consistent with any other terms we may apply to the Program. If you do not agree to these Terms in their entirety, then you cannot register and participate in the Program. Users also cannot where in so doing, they would violate any applicable law or regulations.



Users who refer others to the program are “Referrers”; those who are referred are “Referred Customers or Referred Users.” Referrers must speak and read English, be legally able to participate in the Program, and must be 1) at least the age of majority where they reside, 2) have an existing, valid touchSMS user account, and 3) are otherwise in good standing. When registering for the Program, Referrers must use the same email address that is registered with their existing touchSMS user account. Sorry, no company accounts. touchSMS reserves the right to determine if a Referrer’s touchSMS user account is valid based on criteria that include, but is not limited to, touchSMS account activity and ownership, incorporation status, and business affiliation of the user’s registered touchSMS email address domain. Participation in the Program represents an ongoing relationship with you, for privacy purposes. Please see touchSMS’ privacy policy for further details on your privacy rights.


How it Works

To participate, once you have created your touchSMS account, visit and follow the on-screen instructions to start referring. You will be provided with a link that you can share with your friends and colleagues as much as you want. If a user uses your personal link and signs up they will be automatically added to your list of Referred Customers. There is no limit to how many Referred Customers to your account. You will then have clear visibility of your Referred Customer’s spend in calendar month format. A calculation will be applied at the end of each month based on your agreed Affiliate Tier and your commission will be paid directly to your preferred bank account within one calendar month of the calculated period. If you prefer, this commission may be applied as a credit to your Referrer touchSMS account.


Conditions for receiving Commissions

Commissions will be awarded for Qualified Referrals who meet the following conditions:

      1. The Referred Customer must use the Personal Link from a Referrer in good standing with touchSMS.
      2. If a Referred Customer registers for touchSMS using any other method, the registration will not count as a Qualified Referral and Referrer will not earn Commissions;
      3. The Referred Customer may not combine the link with any other monetary offer.
      4. The Referred Customer must be eligible to create a touchSMS account and otherwise be qualified.
      5. The Referred Customer must register their touchSMS account using a valid and current email address that has not been used to register for the Service within the last 12 months.


Liability Release

Except where prohibited, Users agree that by participating in the Program, they agree: (1) to be bound by these Terms the decisions of touchSMS, and/or their designees, and privacy policies; (2) to release and hold harmless touchSMS Entities and their respective parent companies, affiliates and subsidiaries, together with their respective employees, directors, officers, licensees, licensors, shareholders, attorneys and agents including, without limitation, their respective advertising and promotion entities and any person or entity associated with the production, operation or administration of the Program (collectively, the “Released Parties“), from any and all claims, demands, damages, losses, liabilities, costs or expenses caused by, arising out of, in connection with, or related to their participation in the Program (including, without limitation, any property loss, damage, personal injury or death caused to any person(s) and/or the awarding, receipt and/or use or misuse of the Program or any Credit); and (3) to be contacted by touchSMS Entities via e-mail.

Except where prohibited by law, the Released Parties shall not be liable for: (i) late, lost, delayed, stolen, misdirected, incomplete unreadable, inaccurate, garbled or unintelligible entries, communications or affidavits, regardless of the method of transmission; (ii) telephone system, telephone or computer hardware, software or other technical or computer malfunctions, lost connections, disconnections, delays or transmission errors; (iii) data corruption, theft, destruction, unauthorised access to or alteration of entry or other materials; (iv) any injuries, losses or damages of any kind resulting from acceptance, possession or use of a Credit, or from participation in the Program; or (v) any printing, typographical, administrative or technological errors in any websites or materials associated with the Program. touchSMS Entities disclaim any liability for damage to any computer system resulting from participating in, or accessing or downloading information in connection with this Program, and reserve the right, in their sole discretion, to cancel, modify or suspend the Program should a virus, bug, computer problem, unauthorized intervention or other causes beyond touchSMS Entities control, corrupt the administration, security or proper play of the Program.

Except where prohibited, the Released Parties shall not be liable to any Users for failure to supply any Credit or any part thereof, by reason of any acts of God, any action(s), regulation(s), order(s) or request(s) by any governmental or quasi-governmental entity (whether or not the action(s), regulations(s), order(s) or request(s) prove(s) to be invalid), equipment failure, threatened terrorist acts, terrorist acts, air raid, blackout, act of public enemy, earthquake, tornado, tsunami, war (declared or undeclared), fire, flood, epidemic, explosion, unusually severe weather, hurricane, embargo, labor dispute or strike (whether legal or illegal), labor or material shortage, transportation interruption of any kind, work slow-down, civil disturbance, insurrection, riot, or any other similar or dissimilar cause beyond any of the Released Parties’ control.

As a condition of entering the Program, and unless prohibited by law, Users agree that under no circumstances will Users be entitled to any commissions for any losses or damages, and Users hereby waive all rights to claim punitive, incidental, consequential and any other damages, and waives any and all rights to have damages multiplied or otherwise increased. A waiver of rights may not apply to you in your jurisdiction of residence. Additional rights may be available to you.

touchSMS reserves the right to cancel or suspend this Program should it determine, in its sole discretion, that the administration, security or fairness of this Program has been compromised in any way.


Referrer’s Code of Conduct

Referrers agree that they will not violate any of these Terms, or otherwise engage in activity that could be considered harassment toward other users. Users agree not to use the Program to:

      • Violate the intellectual property rights of touchSMS
      • Spam or otherwise create bulk distributions of the Personal Link or the Personal Referral Link that is inappropriate
      • Collect or attempt to collect personal data about users or potential Referred Customers
      • Engage in any actions that are designed to disrupt or undermine the Program
      • Make attempts to gain unauthorised access to the software or the Program for any reason
      • Transmit files that contain bots, viruses, works, Trojan horses, or any other file that could contaminate or otherwise destroy touchSMS intellectual property or stop the function of the touchSMS services
      • Engage in illegal or unsportsmanlike activities
      • Engage in behaviour designed to annoy or harass others
      • Engage in actions that disparage or malign or call into question the reputation of touchSMS, in touchSMS’s sole discretion


Inappropriate Behavior

The touchSMS Entities may prohibit anyone from participating in the Program or receiving a if they determine such User is attempting to undermine the fairness, integrity or legitimate operation of the Program in any way by cheating, hacking, deception, or any other unfair playing practices of intending to annoy, abuse, threaten or harass any other touchSMS users (whether or not enrolled in the Program), or representatives of touchSMS Entities. Use of any automated system to participate is strictly prohibited, and if discovered, and will result in disqualification. touchSMS reserves the right to disqualify anyone, cancel Credits, disable or suspect an account, and contact legal authorities (including law enforcement), if it should discover a user is tampering with the entry or referral process or the operation of the Program or violating these Terms. Referrals generated by a script, macro or other automated means will be disqualified. If a solution cannot be found to restore the integrity of the Program, we reserve the right to cancel, change, or suspend the Program.



Participation in the Program may require a Referred Customer and/or a Referrer to submit personal information about themselves. The personal information will be collected, processed and used in accordance with touchSMS’s Privacy Policy. In addition, personal information may be used by Company on Company’s behalf, to contact Users with regard to participation in the Program and to receive communications from touchSMS or third party administrators of the Program.


Reservations of Rights

We reserve the right to modify or amend at any time these Terms and the methods through which Commissions are earned. We reserve the right to disqualify any User at any time from participation in the Program if he/she does not comply with any of these Terms. touchSMS Entities’ failure to enforce any term of these Terms shall not constitute a waiver of that provision.


Terms of Use

The following are the terms and conditions for use of the One Touch Enterprises Pty Ltd SMS Messaging systems including touchSMS. You, as account holders and users, are subject to these terms and conditions, the One Touch Enterprises Pty Ltd Privacy Statement, disclaimers and notices (collectively known as “Terms of use”) issued by One Touch Enterprises Pty Ltd.

Use of or access to the One Touch Enterprises Pty Ltd messaging service constitutes the agreement to these terms of use.


Changes to or Termination of Accounts
One Touch Enterprises Pty Ltd may change any of these Terms of Use at any time by giving notice to the account holder. This notice may be by way of e-mail or a posting of the change on the One Touch Enterprises Pty Ltd website once a user is logged in to their account. Continued use of the One Touch Enterprises Pty Ltd account will amount to acceptance of these changes.

One Touch Enterprises Pty Ltd may terminate any account holder’s account if it believes any of these Terms of Use have been breached, or to protect One Touch Enterprises Pty Ltd property. Monies owing by the account holder will still be payable to One Touch Enterprises Pty Ltd.


Users Responsibilities 
Account holders and/or users must keep their personal registration information (name, billing details and contact data) accurate, complete and up to date. One Touch Enterprises Pty Ltd reserves the right to verify this information from time to time and to terminate without notice any accounts found in non-compliance with this requirement.

Account holder information may be accessed in accordance with the One Touch Enterprises Pty Ltd Privacy Principles.

Use of One Touch Enterprises Pty Ltd.’s messaging systems is the account holder’s responsibility and totally at the account holder’s own risk.
One Touch Enterprises Pty Ltd (including its employees and contractors) will not be liable for any loss or damage caused to the account holder, user or anyone else as a result of using the One Touch Enterprises Pty Ltd service. This includes but is not limited to loss or damage caused by loss or delay of message content or any loss caused by the negligence of One Touch Enterprises Pty Ltd, its employees or contractors.

Account holders and users will be totally responsible for costs incurred from the use of their account, including costs incurred by others entrusted with the account holder’s username and password.

Therefore account holders and users must accept responsibility for all aspects of their One Touch Enterprises Pty Ltd account, including the actions of all persons in possession of the account holders username and password.

The account holder or user indemnifies One Touch Enterprises Pty Ltd from all costs, liabilities, suits, actions or claims arising or in any other way connected with One Touch Enterprises Pty Ltd from the account holder’s or user’s use of their One Touch Enterprises Pty Ltd account, or any other person using the account holder’s username and password.

The account holder and user agree’s not to transmit any material which violates State or Federal law, instructions, regulations or guidelines issued by regulatory authorities, relevant licenses and other codes of practice or transmit any material which is in contravention to any privacy or copyright rules or any other proprietary interest.

The account holder and/or user agrees not to harass, stalk, abuse or threaten any other person through the use of One Touch Enterprises Pty Ltd messaging.

The account holder agrees to be aware and abide by State and National regulations and laws regarding the use of SMS as an advertising and communication medium. The account holder, as a message originator, agrees to comply with:

In Australia;

In New Zealand;

Further information on the SPAM ACT practical guide for business and the ACIF Industry code for SMS is outlined in the “SMS Guideline for commercial message originators” below.

The account holder and/or User agree not to interfere with the operation of the One Touch Enterprises Pty Ltd messaging system.

One Touch Enterprises Pty Ltd directors maintain the right to inspect message content and take appropriate action on receiving complaints relating to message content via the One Touch Enterprises Pty Ltd service. We take the abuse of people’s privacy rights seriously. One Touch Enterprises Pty Ltd contacts all account holders by e-mail or phone for any matter relating to unsolicited, abusive, deceptive or misleading messaging that has been conducted through the One Touch Enterprises Pty Ltd service. Appropriate action may constitute the suspension or cancellation of an account pending an investigation into any alleged abuse or misuse of the One Touch Enterprises Pty Ltd service for inappropriate or illegal use.

The account holder and/or user agrees that all the contents of the One Touch Enterprises Pty Ltd Messaging service, including websites, pages, logos, hardware and promotional materials are protected by copyrights and trademarks and remain the property of One Touch Enterprises Pty Ltd and may not be copied for any reason.



SMS Guidelines for commercial message originators

1. The SPAM ACT or THE UNSOLICITED ELECTRONIC MESSAGES ACT. One Touch Enterprises Pty Ltd account holders agree to comply with the SPAM ACT or THE UNSOLICITED ELECTRONIC MESSAGES ACT. Further, One Touch Enterprises Pty Ltd account holders agree to follow the information guide produced by the ACMA Avoid sending spam or The Unsolicited Electronic Messages Act 2007 which state;

The three key steps you should follow are:

A. Consent
Only send commercial electronic messages with the addressee’s consent – either express or inferred consent.

B. Identify
Include clear and accurate information about the person or business that is responsible for sending the commercial electronic message.

C. Unsubscribe
Ensure that a functional unsubscribe facility is included in all your commercial electronic messages. Deal with unsubscribe requests promptly.


2. One Touch Enterprises Pty Ltd account holders agree to comply with ACIF Industry Guidelines for sending SMS.

This guideline states:

a) Recognised Identifier – Message originators (the One Touch Enterprises Pty Ltd Account Holder) should include a Recognised Identifier in all their Marketing Messages. The Recognised Identifier should be in a form that reasonably enables a Recipient to identify or directly contact the Message Originator (the One Touch Enterprises Pty Ltd account holder).

b) Prohibition of Marketing Messages – Message originators should not send Marketing Messages to Recipients via SMS unless:
The Recipient has requested the Marketing Messages

ii.    The Recipient has provided the Message Originator with prior consent to send such Marketing Messages, or
iii.   The message Originator complies with the provisions of Clause 2.1 (a) or Clause 2.1(c) of the National Privacy Principles, as contained in Schedule 3 of the Privacy Act 1998

c) Recipients’ Rights to Opt Out – One Touch Enterprises Pty Ltd account holders sending marketing messages should implement appropriate means of allowing the recipient to notify the message originator not to send further Marketing Messages. The means should be:

i.     Easy to use by the Recipients
ii.    Minimise any inconvenience
iii.   Be provided at a low cost to the recipient

d) Compliance with Opt-out Notices – The message originator should comply as soon as practicable with any notice it receives under clause c) above and not send further Marketing Messages unless and until the Recipient requests or consents to receiving further marketing messages.