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SMS insights and guides

Practical advice on SMS marketing, compliance, integrations and customer messaging from the touchSMS team.

· Opt Out Management, Mobile Marketing

New Opt-Out Lists: Smarter, Safer SMS Communication

At touchSMS, we’re always looking for ways to help businesses communicate more effectively and responsibly. Our latest update to Opt-Out Lists gives you more control over how your recipients manage the messages they receive, ensuring the right messages reach the right people, at the right time. Smarter Opt-Outs for Better Communication Until now, when a…

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· SMS Integrations, Zapier SMS, Mobile Technology

Create an AI-Powered Workflow with Zapier, OpenAI & touchSMS

Today, customers expect quick, helpful responses - no matter how they reach you. With the rise of automation tools like Zapier , AI platforms like OpenAI , and powerful communication tools like touchSMS , you can now build a seamless AI-driven SMS support workflow that runs 24/7. Here’s how to do it. 🛠 What You'll…

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· Mobile Marketing

Elevate Your Business Communication with touchSMS Microsoft Integrations

Seamless communication is key to success in any business - big or small. That’s why touchSMS expanded its powerful SMS capabilities into two of the most widely used Microsoft applications: Teams and Outlook. Whether you’re collaborating in real time or managing customer interactions, our integrations make SMS more accessible, efficient, and effective than ever before.…

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· Mobile Marketing

Secure & Streamline Your 2FA Codes with Virtual Numbers and touchSMS Integrations

In today’s digital landscape, security is non-negotiable, and Two-Factor Authentication (2FA) plays a crucial role in protecting accounts and sensitive information. However, managing 2FA codes across teams can be challenging, especially when multiple staff members need access to shared accounts. That’s where Virtual Numbers with touchSMS come in, offering a secure, centralised, and efficient solution…

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· Mobile Marketing

The Power of SMS: Why It Remains One of the Most Effective Communication Channels

In an era dominated by social media, instant messaging, and email, SMS continues to stand out as one of the most effective communication channels for businesses and individuals alike. With its unparalleled open rates, immediacy, and universal reach, SMS remains a powerful tool for customer engagement, marketing, and operational communication. Unmatched Open and Response Rates…

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· Industry News & Insights

The Evolution of SMS in Australia: Current Statistics and 2025 Trends

SMS continues to be a pivotal communication channel in Australia, adapting to technological advancements and evolving consumer preferences. Let's explore the current landscape of SMS usage in Australia and the anticipated trends shaping its future in 2025. Current SMS Landscape in Australia Mobile Connectivity : As of 2024, Australia boasts approximately 32.89 million mobile connections,…

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· Industry News & Insights

Important Update: GST Adjustment to touchSMS Pricing

Since 2013, we have been committed to providing a best-in-class SMS engagement platform for small to medium businesses. We have maintained ongoing improvement, exceptional service, and strategic reinvestment, whilst maintaining the most competitive pricing in the marketplace. We’re extremely proud that our entire brand, operation, and skilled team which is based in Australia, and remain…

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· SMS Notfications, SMS Campaign, SMS for Business, Mobile Marketing

Back to Basics: Writing Effective SMS Messages

Key Takeaways: Keep your SMS messages concise and direct to maximise impact. Use a clear call to action to guide your recipients. Personalise your messages to increase engagement. Timing is crucial; send messages when they're most likely to be read. In today's fast-paced digital landscape, SMS marketing remains a powerful tool for businesses to connect…

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· Mobile Marketing, SMS for Business

SMS Security: Protecting Your Business and Customers

Key Takeaways Why SMS security matters for businesses and customers. Common SMS security threats. Best practices to secure your SMS marketing campaigns. In the world of digital communication, SMS marketing stands out as a powerful tool—direct, fast, and effective. However, with this power comes the responsibility to ensure these communications are secure. This post explores…

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